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familiar with the art of copywriting

 For those of you who are not familiar with the art of copywriting, this article will focus on giving an introduction to the subject and why it is in such high demand today. The field of copywriting is large and continues to expand every year.  A way to describe copywriting is putting a creative message in front of a consumer. In the book, Copywriting, it is mentioned that copywriting is based upon three fundamental principles .  When you are writing to a customer, there has to be an involvement between the customer and the seller.  You must then make sure that you explain the rewards as far as when the customer is purchasing a product.  The final piece is achievement and that is what you as the writer will be focusing on.   Whenever you write copy, you are looking to have a certain effect upon consumers.  Usually this effect will be for consumers to desire a certain product because they will want to gain certain rewards.  You know that you've achieved your objectives by hitting ce
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Must Know Copywriting Secrets that Guarantee Success

 Copywriters often disagree on whether a short sales piece with lots of white space is better or whether long and detailed is the way to go.  The long and short of the debate is this… what type of buyer are you targeting? There are basically 2 kinds of buyers. 1. The Impulsive Buyer This is the kind of guy with “places to go and people to see” and not a whole lot of time to do it in.  Typically, he’ll skim the headlines and subtopics, glance at the photos and captions, and make a snap decision. 2. The Analytical Buyer This group of buyers believes that the proof is in the details.  They’ll read everything… including the fine print. It stands to reason that successful copy will address the needs of both buyers…  regardless of length.  Let’s look at what you need to do to reach both buyers. How to reach…. The Impulsive Buyer 1. Use attention getting headlines and sub headlines. 2. Capitalize of graphics that enhance your message… Photos Captions Varying fonts and font sizes Shading Use B
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